Lowe to Form New Group to Bolster Partnership Ties

Lowe is creating a new entity designed to build stronger ties between the agency and its partners in direct marketing, media, promotions and other marketing services, sources said.

The new U.S. group would encompass Lowe and sister shops within the Partnership division of Interpublic Group, including DraftWorldwide, Initiative Media and Zipatoni, said sources.

The group would seek to grow existing client relationships through cross-selling and would pursue new business as a team. And to run it, Lowe is eyeing Steve Harty, former president of Merkley Newman Harty & Partners, here, according to sources.

Harty is mulling an offer to function as president of the entity, which will have its own name, sources said.