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Lowe worldwide chief creative officer Matthew Bull has established a group of global creative directors that will seek to improve the agency’s work.
“I don’t think our work is where we want it to be,” said Bull, who’s now based in New York, adding that he has an “insatiable appetite for excellence.”
The group consists of four creative directors who will tackle everything from new business pitches to hard-to-crack briefs from existing clients, according to Bull. All but one of the creative directors will be based in New York, but each will travel to local offices as needed.
Besides Bull, the team includes a digital specialist, an art director and two writers.
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