Lowe Debuts MassMutual Ads

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Coping with uncertain outcomes throughout the stages of life is the focus of Lowe Lintas & Partners’ first work for MassMutual Financial Group.

A four-month, $10 million campaign crafted by the New York agency was recently unveiled. The work—three spots and four print ads—introduces the tagline: “You can’t predict. You can prepare.”

The effort promotes MassMutual’s various financial products and services.

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