Lowe Cuts Staff After Verizon Loss

Lowe in New York will lay off nearly 30 staffers in the wake of losing national creative duties on Verizon Wireless, the IPG agency confirmed last week. The estimated $300 million account shifted to sister shop McCann-Erickson after the client launched a review last month. Separately, Pile and Co. in Boston, which is overseeing the search, began contacting shops last week, sources said. McCann is expected to participate; Lowe will not. Media, handled by Zenith Media in New York, is not in play.