Lowe Chooses Post-Merger Leadership

NEW YORK Lowe has named the top executives who will lead the agency’s departments following its merger with Interpublic Group sibling Bozell.

From the Bozell camp, Ruth Ayres, who joined the New York shop as managing partner and director of marketing last May, will oversee new business efforts as evp, director of marketing. Andrew Chinich, head of broadcast production, will continue in that capacity at the newly combined agency. He will be the third evp, director of broadcast production for Lowe in a year; last fall, Lowe hired Nick Felder to replace Bob Nelson, who followed former Lowe creative chief Lee Garfinkel to D’Arcy Masius Benton & Bowles in New York.

Also, from Bozell, Laurie Weber, head of print production, will become evp, director of creative services at Lowe, a title formerly held by Vivian Cunningham.

Dean Hacohen will remain Lowe chairman and chief creative officer Gary Goldsmith’s No. 2 in the New York office. Sources said Goldsmith had offered Bozell managing partner, executive creative director David Nobay a co-ecd post to share with Hacohen, but Nobay turned him down to pursue opportunities abroad. Nobay is still considering a post in Sydney, Australia and another in Singapore, sources said.

Other Lowe executives retaining their posts are evp, director of account planning Richard Lee; evp, director of account management Susan Cantor; and evp, director of media services Alan Jurmain. Sources said executives who were passed over for the top posts, like Bozell executive brand planning director Joan DuFresne and Lowe broadcast chief Felder, will likely stay on at the merged agency in management roles.

It was determined last month that Lowe worldwide CEO Jerry Judge and Lowe U.S. CEO Paul Hammersley would retain those titles after the merger, and Bozell president and CEO Tom Bernardin would become Lowe U.S. president and COO.