Lowe, Bozell Working To Make Pieces Fit

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Titles, responsibilities and reporting lines—not conflicts, strategy or client resistance—have been the biggest sticking points in the anticipated merger of Lowe and Bozell, sources said last week.

There are surprisingly few potential client conflicts between the two Interpublic Group agencies, and the big one—Bozell’s Bank of America and Lowe’s HSBC—already appears to be worked out.

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