Lowe Asks Questions for GMC's SUVs

DETROIT GMC will launch several new spots over the next two months, beginning with two 30-second ads June 1 for its Envoy and Sierra series.

Titled “Envoy Family” and “Sierra Family,” the spots from Lowe and Partners in New York will focus on each line of vehicles. The ads convey the message that GMC exceeds customer expectations with its innovative features, through questions such as “If a 60,000-seat stadium can have a retractable roof, then why can’t your SUV?” or “If a 60-foot-fire truck can have rear wheel-steering, then why can’t your SUV?”

A spot for the “Yukon Family” of cars will launch in July, while a GMC divisional commercial will break on June 28, “Ideas,” saying that only the best ideas can be GMC Professional Grade.