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NEW YORK The Girl Scouts of the USA has hired Interpublic Group’s Lowe to handle creative duties on after a review involving six other finalists, the client said.
Lowe’s work is expected to appear in both paid and unpaid media, with broadcast efforts, for example, appearing on stations that donate media time. The New York agency also will create print and online ads and promote grass-roots events, said Courtney Shore, client svp, communications and marketing.
The Girl Scouts declined to name the other contenders.
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