Low-Cost Vonage Defeats Telephone Goliaths

NEW YORK Vonage bows eight TV spots today that position its broadband phone service as “Your telephone company’s worst nightmare.”

The work is the first by Korey Kay & Partners in New York, which won the account in March. In the ads a mini-cassette player reveals desperate messages left by former executives at big telephone companies, detailing how Vonage’s low-cost service toppled their firms, their careers and ruined their lives. A voiceover explains, “We didn’t set out to give big phone company executives nervous breakdowns,” just to provide unlimited calling through a variety of service plans.

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