Low Bid: EBay TV Ad Sales Lag Behind Google

NEW YORK It’s been six months since eBay and Google each launched online systems to buy and sell TV ads. So far the results have been markedly different: Google is off to a promising start while eBay last week admitted it is “disappointed” by the early response.

Mike Steib, director of TV ads at Google, said the company’s system has sold more than 100,000 spots to “dozens” of marketers, including several of the top 10 advertisers from key ad categories (autos, packaged goods, entertainment, etc.)

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