Low Airfares Are Still Funny

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GSD&M unveiled the first of two new television spots for Southwest Airlines last week.

In “Limo,” a businessman strides through an airport, buying companies for millions of dollars over his cell phone. But when the ticket agent informs him the last-minute, one-way fare to Houston is $1,900, he hops back in his limo and heads to the Southwest Airlines terminal. “He’s rich, not stupid,” states the on-screen super.

Another 30-second spot breaks May 7 promoting Southwest’s flights to Boston-area airports.



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