The Loved and the Unloved

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Wall Street may have soured on the computer industry, but consumers have not. In a Gallup poll on people’s opinions of various industries (see the chart below), 27 percent expressed “very positive” views of the computer sector, with another 40 percent being “somewhat positive.” Just 1 percent were “very negative.” Polling for the M Booth/Harris Trust Monitor found similar esteem for computer companies. When respondents were asked to say whether 13 industries “generally do a good job or bad job of serving their customers,” computer software and hardware companies ran first and second (with “good” votes of 80 percent and 78 percent respectively).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in