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The Ad Council’s original Emmy-winning “Love Has No Labels” skeletons campaign was filmed on Valentine’s Day in 2015, and rolled out a few weeks later. Two years on, we have R/GA’s latest installment in the acclaimed series celebrating inclusiveness and diversity—this one rolling out on Valentine’s Day, having been filmed at the NFL Pro Bowl in January.
The new 2:40 video has some inspired fun with a longstanding tradition at sporting events, the Jumbotron kiss cam, which finds couples in the crowd and encourages them to kiss.