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Rick Johnson & Co. in Albuquerque, N.M., has broken a new campaign for Furr’s Supermarkets that gets right to the heart of why people shop there: the food.
Bypassing storefronts and customers, the new $1.5 million campaign for the Albuquerque grocery chain focuses strictly on the edibles in the aisles.
Rick Johnson, the state’s largest agency, has produced 13 television spots that each shine the spotlight on one piece of food with a humorous narrative to carry the action.
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