Love on Death Row

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Not everyone hated Benetton’s death row ads.

Dagmar Polzin, a 32-year-old waitress from Hamburg, Germany, was so moved by one that appeared on a bus stop in her hometown that she quit her job and moved to North Carolina to be near its subject, Bobby Lee Harris, according to the Durham (N.C.) Herald-Sun. Now the two are petitioning to be married.

“I knew he wasn’t a killer. I could see it in the eyes,” Polzin says of Harris, 34, who was convicted of first-degree murder in 1992 for killing a fisherman (a crime to which he has admitted).



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in