Love Becomes a Science at Match.com

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DALLAS Match.com has broken a national image campaign that invites singles to “come and get their love” via its new Total Attraction Matching system, the client said.

Launch Agency developed the new campaign for the online dating service, which chose the Dallas shop as its lead creative resource earlier this year. Bartle Bogle Hegarty in New York previously handled Match.com’s advertising.

The cable TV and network radio spots, which broke Monday, promote the client’s science-based matching system.



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