A Louisiana Purchase: Lamar to Buy Obie Media

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ATLANTA Lamar Advertising, the nation’s third-largest outdoor-advertising company, is set to buy Obie Media in a $66 million deal, executives with Lamar said.

Lamar, based in Baton Rouge, La., will purchase all of Obie’s outstanding stock for about $43 million, or about $7 per share. Lamar also will assume about $23 million in debt with the purchase.

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