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Graham Group is defending its $5 million Louisiana Lottery media-buying account as the business moves into a mandatory review.
The Lafayette, La., shop, which has held the account for the last four years, is only the second agency of record to handle media buying for the state lottery. In 1997, Graham won the account from Bauerlein in New Orleans, after the seven-year incumbent failed to make the final cut in a review.
The account is a one-year contract with three single-year renewal options, according to John Carruth, the state lottery’s general counsel.
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