Louis Vuitton Brings Fashion to League of Legends

Riot Games signs on French fashion house to create real-world and in-game items

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The League of Legends World Championship 2019—the biggest event in esports—will play out in the global capital of fashion, so it’s fitting that developer Riot Games has linked up with Louis Vuitton to bring some new style to the game.

The fashion house has designed a trophy case for the online arena battle multiplayer game’s coveted Summoner’s Cup, as well as in-game “skins” or costumes, with more collaborations coming as part of the multi-year deal. It’s the latest move in what’s been a year of fashion for League of Legends (LoL), which is the most-played PC title in the world, following League of Legends Pro League (LPL) becoming the first Chinese esports team to have an apparel sponsor after signing on Nike. The Oregon-based athletic giant recently released new kits for the 16 teams in the LPL. 

“Continuing to push those boundaries is really what motivates us year-over-year,” said Naz Aletaha, head of global...



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