Louie Leads Goodby to Clio Gold

S.F. Shop Takes 13 Statues, But Misses Agency of Year Threepeat
LOS ANGELES-Goodby, Silverstein & Partners picked up 13 statues at last week’s Clio Awards, but fell short of picking up a third straight Agency of the Year honor.
This year’s top honor went to Cliff Freeman and Partners, New York, which also took the Grand Clio award for TV for its Outpost.com work as well as 16 statues.
Goodby won the Grand Clio Radio for Budweiser’s “Louie the Lizard” campaign, as well as seven golds, one silver and four bronzes. The San Francisco shop won TV golds for “Good Day to Be a Frog” and the campaign featuring “Denial,” “Tongue Lashing” and “Practicing Weis.”
Goodby also won four radio golds for spots starring Louie and a silver for a Nike print ad.
WongDoody, Seattle, picked up two bronze statues for its “Laundromat” and “Grocery” TV spots for the Seattle SuperSonics basketball club.
In the first Clio Interactive Awards, Anderson & Lembke, San Francisco, struck gold for media advertising for Site Builder and Microsoft Outlook Express. Fuse Design, Laguna Beach, Calif., won a gold for its own Web site.
US Web/CKS, Santa Clara, Calif., took a silver for its Maverick Records work. Deutsch Design Works, San Francisco, won a silver for the Ages of Myst commemorative edition software box.
“I’m a real hard-ass when it comes to this kind of thing,” said interactive judge Joel Hladecek, partner/chief creative director at Red Sky, San Francisco. “One of the first things I look for is some demonstration of “true use’ of the medium … beyond just point and click.”
Los Angeles production houses Digital Domain and Bruce Dowad & Associates both won golds for their work on Coca-Cola’s “Jitterbug” spot. Industrial Light & Magic, San Rafael, Calif., won a silver for visual effects in “Noise” for First Union Bank. Publicis & Hal Riney, San Francisco, won a gold for that campaign’s “Launch” spot.
Zuckerman & Partners, San Francisco, won two silvers and two bronzes for its Callaway wines radio work. Black Rocket, San Francisco, won a silver for a Yahoo! radio spot. ƒ