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BOSTON When contemplating how Massachusetts State Lottery winners might spend their new-found wealth, cars, homes and cruises come immediately to mind.
A pair of TV commercials from Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, however, suggest—with tongue firmly placed in cheek—two very different, lottery-related items winners would enjoy.
One spot, “Victory Vest,” shows players drawing attention to themselves via shoulder-mounted electric signs that read “Winner.” A second ad, “High-Five Helper,” introduces a spring-mounted appendage for those whose hands become sore accepting overly enthusiastic congratulations.
The
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