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While last week’s record $296 million Powerball jackpot focused attention on the potential windfalls of multistate lotteries, the Illinois Lottery this week makes a new pitch for a no-wait payoff for its instant lottery games.
In a shift from its past strategy of touting individual games, the lottery today launches a 30-second TV spot from agency Foote, Cone & Belding promoting the instant game concept itself.
Titled “Cool Odds,” the spot features a stylized, animated figure dancing to a swing tune while holding an instant win game card.
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