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Two weeks ago, the fiscal 1994 budget for the Commonwealth signed into law by Gov. William Weld slashed the Lottery’s ad appropriation from $11.6 to $3.6 million. That money is split between Boston agencies Arnold Fortuna Lawner & Cabot and Hill, Holliday, Connors, Cosmopulos. AFL&C handles advertising for jackpot games like Megabucks and Mass Millions while HHCC handles advertising for Instant Games and other projects.
Lottery executive director Eric Turner said last week he is pleased that more ad money may be coming his way but added he is unhappy about two provisions contained within the supplement.
One provision would prohibit sending direct-mail pieces to zip codes in which the median household income is less than $25,000 and the other would prohibit advertising any game which posts declining sales for two consecutive fiscal years.
Turner blasted both provisions.
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