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LOS ANGELES There are easier ways to win $1 million than taking dangerous bets that involve vaulting over cars and performing daredevil bicycle stunts.
That’s the theme of breaking television spots for the Washington State Lottery from Publicis in Seattle. The commercials star a pair of longtime buddies (one a jock, the other a nerd) who participate in a humorous round of such competitions.
The nerd accepts each dare, but never wins the $1 million. Had he played the lottery’s Scratch games, he would have had at least a fighting chance, the ads suggest.
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