Losses Loom at Heater

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BOSTON-Heater Advertising, one of the region’s premier creative resources, last week lost its national assignment from Reebok International and faces a possible review for Priceline.com.
The Boston boutique was dropped by Reebok, which last week unveiled a TV campaign created by Berlin Cameron & Partners in New York. Tagged “Are you feeling it?” the ads tout Reebok’s DMX sneaker and feature tennis star Venus Williams, fitness trainer Lisa Wheeler and runners Amy Rudolph and Martin Fiz.
“We have to have one voice now,” said Angel Martinez, executive vice president and chief marketing officer at the Stoughton, Mass.-based




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