Lori Sale On The Spot

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Lori Sale, 46, head of ICM’s global branded entertainment, which launched last March, credits her integrated-marketing skills to two things: a gift for relentless multitasking and a passion for popcorn, which helps her get through the books, movies and TV shows piled up at home. Prior to ICM, Sale was evp of worldwide promotion at The Weinstein Company (where she led brand integration for Project Runway , among other projects) and its progenitor, Miramax. She also ran her own company, Marketing Mix.

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