L'Oreal Taps Fallon for Launch

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NEW YORK — L’Oreal has tapped the New York office of Fallon to handle creative duties on a new assignment in the U.S., the agency confirmed.

Billings were not disclosed, but sources pegged them at $20-30 million. Fallon was selected after a review involving fellow Publicis Groupe shops Publicis & Hal Riney, San Francisco, and Publicis, New York, said sources.

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