L'Oreal Signs 'Desperate Housewife' Longoria

NEW YORK Desperate Housewives star Eva Longoria signed a $2 million exclusive worldwide endorsement contract with L’Oreal Paris, a division of L’Oreal USA, the company said.

Longoria’s first commercial for L’Oreal, a television ad for Vive (pronounced Veev in English) hair care products, will run in early May, the company said.

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