L'Oreal Signs 'Desperate Housewife' Longoria

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NEW YORK Desperate Housewives star Eva Longoria signed a $2 million exclusive worldwide endorsement contract with L’Oreal Paris, a division of L’Oreal USA, the company said.

Longoria’s first commercial for L’Oreal, a television ad for Vive (pronounced Veev in English) hair care products, will run in early May, the company said. Interpublic Group’s McCann Erickson in New York is L’Oreal’s lead agency.

Longoria, 30, follows in the footsteps of stars such as Heather Locklear, Jennifer Aniston and Beyonce Knowles, whose images have been plastered across posters and included in TV commercials featuring the company’s slogan, “Because I’m worth it.”

L’Oreal





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