L’Oréal Promotes Gretchen Saegh-Fleming to CMO in Continued Digital Push

Current marketing chief, Marie Gulin-Merle, departs for Calvin Klein

L'Oreal has a new CMO, effective May 1. Courtesy of L'Oreal
Headshot of Katie Richards

L’Oréal has announced plans to promote Gretchen Saegh-Fleming to chief marketing officer.

L’Oréal’s current CMO, Marie Gulin-Merle, is leaving the company to serve as Calvin Klein’s new CMO after nearly four years as L’Oréal’s marketing chief. Gulin-Merle will start her new role in the spring, per a statement from Calvin Klein.

Saegh-Fleming currently serves as an svp within L’Oréal’s luxe division in the United States. Some of her most recent work includes leading the direct-to-consumer business for L’Oréal’s luxury brand portfolio. That contains brands like Lancome, Kiehl’s, Yves Saint Laurent Beauté, Giorgio Armani Beauty & Fragrance, Urban Decay, IT cosmetics and Clarisonic.

“Gretchen’s expertise in commerce business models, her passion for developing innovations in customer experience and her track record in leading digital transformation will be invaluable as the company continues to accelerate its digital leadership,” L’Oréal USA said in a statement.

Saegh-Fleming joined the company in 2012 as a vp. At the time, she was in charge of ecommerce and digital innovation for the brand’s international designer collection brands within L’Oréal Luxe, per L’Oréal USA.

“In this role, she launched an omnichannel ecommerce strategy to engage and retain customers, and drove the digital transformation of the brands,” the company added.

She will begin her new role as CMO on May 1.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.