L'Oreal Makes Media Pick in China

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Cosmetics giant L’Oreal has awarded its $1 billion-plus media planning and buying account in China to WPP Group’s Mindshare after a consolidation review, the client has confirmed.
 
The review was a shootout between the two incumbents, Mindshare, which handled about 25 percent of the business, and Publicis Groupe’s Optimedia.
 
The win is huge for Mindshare, and more than makes up for its loss of the $450 million Unilever account in China earlier this year.

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