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NEW YORK McCann Erickson is preparing a late-summer campaign for L’Oreal skin-care products featuring Academy Award-winning actress Diane Keaton, the client said.
Keaton will debut for L’Oreal Paris in print and TV supporting its Age-Perfect line of facial creams and makeup.
In a statement, Keaton said, “I love that L’Oreal is a company known for empowering women. I also like how L’Oreal is very involved in charity work. I love that L’Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors.”
Keaton
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