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Cosmetics giant L’Oreal is “evaluating” its U.S. media buying—a process that could result in a consolidation or shifts in the company’s agency roster, according to sources.
L’Oreal spent $710 million in U.S. measured media last year, up from $660 million in 2008, according to Nielsen. Those figures do not include digital spending.
Interpublic Group’s Universal McCann and Publicis Groupe’s Zenith Optimedia share the buying assignment.
Multiple sources at IPG and Publicis indicated that both incumbents are participating in the current evaluation, which does not appear to include non-roster shops—for now.
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