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Convinced that many men go to the ballet only when cajoled, begged or threatened, the Vail International Dance Festival appears to be embracing a can’t-miss strategy for wooing Joe Sixpack.
Yes, it is using sex and sports.
Created by Denver agency Barnhart/CMI, new print ads promoting the Aug. 3-12 festival in Vail, Colo., stress the athletic prowess of the dancers. Creatives at the shop say the well-toned naked bodies used in the ads “show the musculature” of the dancers.
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