Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Lord & Taylor said it has hired WPP Group’s BrandBuzz as its lead agency. BrandBuzz, a unit of WPP’s Y&R Brands, will handle creative duties while media chores remain in-house.
The BrandBuzz selection came after a review that began in November and culminated in creative pitches that took place the first two weeks of January, said sources. In the end, BrandBuzz bested two other undisclosed finalists.
The agency is tasked with relaunching the brand and its first work is expected in the fall.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in