Brand Marketing

Lord & Taylor Got 50 Instagrammers to Wear the Same Dress, Which Promptly Sold Out

Flooding fashion feeds pays off

By David Griner

March 31, 2015

For fashion junkies addicted to Instagram, this weekend probably had quite a few moments of déjà vu.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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