Lord & Taylor Got 50 Instagrammers to Wear the Same Dress, Which Promptly Sold Out

Flooding fashion feeds pays off

For fashion junkies addicted to Instagram, this weekend probably had quite a few moments of déjà vu.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."