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LOS ANGELES Campbell-Ewald here has crafted a special-effects-laden spot for Farmers Insurance Group of Cos.
The spot, breaking next week, targets the “hard-core gamer, some of whom are now 30 years old and beyond,” said copywriter Neville Anderson, who teamed with fellow agency associate creative director and art director Mike Conboy on the ad. Klaus Obermeyer of Aero Films directed.
The commercial introduces the “Lord of Mishap,” a gremlin-like “personification of the bad things that happen to everybody,” who flies around a suburban street as cars and houses explode below, said Anderson.
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