Lord Doesn't Follow Form for Savin

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NEW YORK A $2-3 million print campaign for copier marketer Savin Corp. that broke Monday goes to bat against major competitors like Canon and Xerox by taking emotional aim at decision makers.

The Lord Group in New York tags a series of four ads with “Savin works here” in an effort to connect IT professionals who choose network copier platforms with the Savin dealers, said Richard Rapp, agency president.

“It’s

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