LOS ANGELES - Lord, Dentsu & Partners here has taken an unusual approach to its first campaign for the $15-million Best Western Hotels account. Believi" /> Lord, Dentsu Presents The Lure of the Road <b>By Robin Meyerowit</b><br clear="none"/><br clear="none"/>LOS ANGELES - Lord, Dentsu & Partners here has taken an unusual approach to its first campaign for the $15-million Best Western Hotels account. Believi
LOS ANGELES - Lord, Dentsu & Partners here has taken an unusual approach to its first campaign for the $15-million Best Western Hotels account. Believi" />
LOS ANGELES - Lord, Dentsu & Partners here has taken an unusual approach to its first campaign for the $15-million Best Western Hotels account. Believi" />

LOS ANGELES – Lord, Dentsu & Partners here has taken an unusual approach to its first campaign for the $15-million Best Western Hotels account. Believi" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Lord, Dentsu Presents The Lure of the Road By Robin Meyerowit

LOS ANGELES - Lord, Dentsu & Partners here has taken an unusual approach to its first campaign for the $15-million Best Western Hotels account. Believi

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The multi-media campaign plays off the chain’s name and shows sites and locations like the best rodeo in Cheyenne, Wyo., or the best shoe shine in Boston. The ads focus on the journey, not the destination, said Jim Smith, executive vp/gm of LD&P.
‘The properties range from seaside resorts to highway properties,’ said Steve Tripp, media relations manager for Best Western Hotels.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in