L'Oréal Taps Fallon for Launch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

L’Oréal has tapped the New York office of Fallon to handle creative duties on a new as signment in the U.S., the agency confirmed. Billings were not disclosed, but sources pegged them at $20-30 million.

Fallon was selected after a review involving fellow Publicis Groupe shops Publicis & Hal Riney, San Francisco, and Publicis, New York, said sources. Of the three in the review, Publicis is the only L’Oréal roster agency.

Alison Burns, president of Fallon, said, “We are absolutely delighted to be working with a company of L’Oréal’s stature.”

The shop will handle “a number of initiatives” in the “new-products area,” Burns added.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in