Lopez Negrete Proves BofA's Exception

DALLAS Lopez Negrete has survived a challenge to its Bank of America minority-marketing business.

The Houston-based independent shop faced the possibility of losing its portion of the client’s $170 million account when Interpublic Group won a holding company shootout against Omnicom Group for the bank’s business in October.

IPG’s Bozell, the incumbent on the consumer- and affluent-market account, retained general-advertising duties in the review.

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