Lopez Negrete Interprets BBDO's Visa Branding

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DALLAS Lopez Negrete designed its latest television spot for Visa to be synergistic with the client’s general-market work from BBDO, according to client vice president of marketing Nancy Friedman.

“Flechazo,” which translates to “love at first sight,” opens with a Latino man and woman browsing through a music and bookstore. As they both reach for the same CD, their eyes meet and they smile. They part, but meet again at the cash register with their purchases in hand.

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