Loophole in the Ozone Layer: the Varying Shades of 'Green' Mutual Funds

Labeling money market vehicles ‘fossil-free’ without living up to the promise is a problem for brands concerned about greenwashing

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Environmentally conscious investors seeking to “do well by doing good” are shifting their money to funds that promise “fossil-free investing.” But their good intentions are often thwarted by mischaracterizations in prospectuses and marketing materials.

Although claims of fossil-free investment funds are perfectly legal, advocates like nonprofit social investing watchdog As You Sow are pressing the Securities and Exchange Commission to clamp down on “wiggle words” in funds’ prospectuses because they do allow a certain amount of suspected polluters into the mix.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in