Loon Taps Nail To Craft TV, Radio For Ski Season

Nail has been awarded creative chores for Loon Mountain Resort, Lincoln, N.H.

The Providence, R.I., shop bested several agencies in a review earlier this month. Nail is also working on additional projects for Loon’s parent company, Booth Creek Ski Holdings.

The win gives the boutique a high-profile regional creative showcase, said Chuck Carmone, managing partner at Nail.

Overall Loon spending is about $2 million. Media Planning Services, Rye, N.H., handles media chores.

Radio will break immediately on Boston stations, and TV spots are expected to air in December. The new tagline for Loon Mountain is, “Loon as it should be.” Nail had previously worked for Vermont’s Stowe resort.