Loomis Turns Up Burger Heat for DQ

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DALLAS The Loomis Agency launches a new campaign today to introduce Dairy Queen’s Pepper Pepper Hungr-Buster, a hamburger developed specifically for Texas, the shop said.

The Dallas agency’s campaign supports the Hungr-Buster burger, which hits DQ’s restaurants across the state today. Made of 100 percent beef, pepper jack cheese, jalapeno bacon, lettuce, tomato and a Southwest bacon chipotle sauce, the Hungr-Buster targets Texans who like a little heat in their burger, the shop said.

“We actually helped Dairy Queen develop the concept for the Hungr-Buster burger,” said agency president Mike Sullivan.



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