Loomis Sayles Breaks Corporate Print Ads From Donovan Group

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Loomis Sayles Funds seeks to earn the respect of consumers by “Listening harder.
Delivering more.”
That’s the tagline for a corporate branding effort created by Donovan Group in Northborough, Mass. About $1.5 million is behind the push, according to agency president Michael Donovan. Print ads are being supported by a Web site, sales presentations and collateral materials.
“[The campaign] captures the heritage and strength of Loomis Sayles Funds and translates it into a multifaced communications strategy that directly reaches our clients,” said Eileen Song, vice president of marketing for the funds division of Loomis, Sayles & Co.
The headline of one print ad asks,...



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