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DALLAS The Loomis Agency will break new ads in October for Palm Beach Tan after winning the tanning chain’s account, the agency said.
The shop won the business, a new assignment, following a review in which it beat independents Slingshot and Firehouse, both in Dallas, according to Loomis.
Billings are estimated at $3 million, sources said.
The Dallas shop’s October ads will use Halloween themes, depicting a stylized Count Dracula and other seasonal characters with tans. PBT is a fast-growing chain of shops whose owners seek to dominate the category, said Loomis execs.
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