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The Loomis Agency will no longer handle creative for Stanley Steemer’s franchisees following a review for the national branding account, the client said.
The Dallas shop will continue to buy media for 20 franchisees in 27 markets, the agency said.
Young & Laramore of Indian-apolis won creative duties for the carpet-cleaning service’s national advertising and franchisees in the review that included finalists Cramer-Krasselt, Milwaukee, and Hanft Byrne Raboy & Partners, New York, said Ismael Sapoval, client vice president of marketing.
Loomis, which was cut from the national review in an earlier round, said it is taking the “traditional” role of a regional agency.
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