Looking at Older Fans' Spectator-Sports Preferences

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Their own playing days may be finished, but that doesn’t stop people age 45 and over from retaining a rooting interest in sports. Polling conducted last month for the AARP Bulletin took a look at the sports preferences of this population group.

Though baseball typically fares better with old folks than with young ones, football was tops even among the poll’s 45-plusers. When they were asked to cite their “favorite spectator sport,” football led with 27 percent of the vote.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in