Looking For Fresh Ideas

Fresh Samantha, which grew in five years from an obscure carrot juice operation into a $15 million company without the benefit of advertising, is now searching for a shop.
The Saco, Maine-based company, founded by former Saatchi & Saatchi art director Doug Levin, has conducted chemistry checks with four New York shops–Angotti Thomas Hedge, Bartle Bogle Hegarty, DiMassimo and Dweck & Campbell–for the estimated $2-5 million account, sources said.
A client representative confirmed that Fresh Samantha, named after Levin’s daughter, was talking to shops but was not certain it would roll out a campaign.