Looking for a Good Super Bowl Influencer? Here's How to Find the Best One to Work With

OMD and AI technology company Influential debut the I-Score

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Finding the right influencer partner for your brand can be tricky. In recent memory there have been events ranging from the disaster that was the Fyre Festival to the downfall of Logan Paul, that have demonstrated to brands the potential pitfalls that can come from working with influencers. AI influencer technology company Influential and OMD think they have a solution for clients looking for smart, strategic influencer partnerships: the OMD I-Score.

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